How your respondents get the assessment link depends on whether your project is Invitation-Only or General Access.

If your project is Invitation-Only, an email is sent automatically to your respondents. The email displays the content you provided in the email invitation when creating your project. Remember, Invitation-Only projects give you more control over who takes your assessments than do General Access projects.

If your project is General Access, you must copy your project link and manually send it out to your respondents from your private email address. General Access projects allow anyone who has access to the project link to take assessments, but you are charged only for the reports you download.